We collect Device Information using the following technologies:
-“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information.”
Please note that any suggestions, feedback or other information that you provide to us regarding our products, services and offerings (whether current or proposed) are provided to us on a non-confidential basis, and you grant to us a worldwide, royalty-free, irrevocable, perpetual, fully transferable and sublicensable (through multiple tiers) right and license to use and otherwise exploit such information (including any and all intellectual property rights with respect thereto) without restriction of any kind.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Personal Information that we collect generally to fulfill any orders placed through the Site (including arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
In addition, we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Additionally, we target and measure the performance of ads, and advertising campaigns, to site visitors directly or through a variety of partners or technologies, using the following data, whether separately or combined:
Data from advertising technologies on and off our site, like web beacons, pixels, ad tags, cookies, and device identifiers.
User-provided information (Ex: Email, Name, Phone Number).
Data from your use of our site (e.g., search history, page visits, videos you watch, frequency of visitation, recency of visitation, clicking on an ad, etc.).
Information or cookie data from advertising partners and publishers.
Information inferred from data described.
We adhere to self-regulatory principles for interest-based advertising (behavioral and contextual) and participate in industry opt-outs from such ads. This does not opt you out of receiving advertising; you will continue to get ads by advertisers not listed with these self-regulatory tools.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also disclose your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about users of the Site is among the assets transferred.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
For the avoidance of doubt, we may disclose aggregated information about our users, and information that we collect that does not constitute Personal Information, without restriction.
HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
We are committed to protecting the confidentiality of your information. We take reasonable measures to secure your information, including industry standard administrative, physical and technical controls.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
WE DO NOT SELL YOUR PERSONAL INFORMATION
We never sell, rent, or trade your Personal Information with third parties, nor do we share your Personal Information with third parties, except as described in this Policy.
For more information about our privacy practices, if you have questions, or if you would like to exercise your privacy rights, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
ATTN: Data Privacy
Milton Sleep Company
1300 Blackjack St, Lockhart, TX, 78644, United States
If you are a California resident, California Civil Code section 1798.100 through 1798.125, part of the California Consumer Privacy Act (“CCPA”), outlines specific rights you have related to your personal data.
For reference, your California consumer privacy rights include:
The right to know:
To submit a request to exercise your rights under CCPA, please see the Contact Us section, above.